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Capability / Search intent, information architecture and iteration

SEO & Content Systems

How the work moves

FIG. 01 / WORKFLOW
01 / INPUTDiscover
02 / DELIVERYStructure
03 / OUTCOMEMeasure

Technical SEO and publishing decisions treated as one system. The goal is durable discoverability: clear information architecture, strong templates and content teams that can publish correctly.

What the work covers

  • Technical and on-page SEO
  • Information architecture and internal linking
  • Structured data and metadata
  • Measurement and search-led iteration

Related evidence

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