Field notes

Writing about systems that keep shipping.

Practical notes on WordPress, publishing, technical SEO, automation and the operational work between launch and long-term value.

All notes

01

What website management looks like after launch

The practical work that keeps a website reliable, accessible, findable and useful once the launch team has moved on.

2 min
02

Automating publishing without losing editorial control

Automation works best when the repetitive middle is fast, the important decisions remain visible and failures have somewhere safe to go.

2 min
03

Run WordPress like a product, not a project

A launch is a milestone. The real value comes from ownership, publishing discipline, measurement and continuous improvement.

2 min
04

From a Website Menu to a Personal Cricket Canvas

How I redesigned Cricnepal’s signed-in mobile navigation around identity, intent, and the habits people already bring from social apps

10 min
05

The welcome email that runs itself: wiring Auth0 to OneSignal for cricnepal

How Nepal’s biggest cricket site went from unbranded auth emails and zero email marketing to a fully automated onboarding lifecycle — in one afternoon,…

6 min
06

Demystifying Google Analytics: GA4, gtag.js, Measurement ID, and GTM ID Explained

If you’ve ever tried to set up tracking for your website, you’ve likely stumbled into Google’s massive alphabet soup. Between GA4, gtag.js, Measurement IDs,…

4 min
07

How we built a cricnepal design system that scaled design and development together

cricnepal.com grew from a news blog into a live cricket platform — match centre, scorecards, player archives, ICC rankings. The interface multiplied faster than…

3 min
08

Replacing make.com with self-hosted n8n — and teaching cricnepal to wish players happy birthday

For a while, cricnepal‘s social posting ran on make.com. Three scenarios, quietly firing webhooks: publish an article → tweet it, score an over → post…

5 min
09

From the scorer’s tap to a live Facebook post: building an over-summary automation

How I wired WordPress, n8n and the Facebook Graph API so one button publishes a cricket over to social — and the page-token gotcha…

9 min
10

How I Built a Bulletproof Abandoned Cart Architecture as a Marketing Automation Developer

As a Marketing Automation Developer, my job isn’t just about writing clean scripts; it’s about translating human behavior into reliable automated logic. In my…

7 min