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Case study / Digital Automation Specialist / Frontend Developer — Web & EDM · 2018–2026
World Vision Australia
1000+ email builds
1,000+ web pages and email designs shipped to WCAG 2.1 AA standard. Researched and pitched an interactive, CSS-only email navigation menu, evidencing $79K in annual donations from the existing menu and an unserved mobile audience. Ran internal showcase sessions introducing dark mode, countdown timers and kinetic email across marketing and creative teams.
FIG. 01 / DELIVERY
01 / INPUTReach supporters reliably across donor journeys built on disparate legacy systems, at high volume and on deadline.
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02 / SYSTEMBuilt a modular email design system — a central hub of production-ready modules and documentation any team member could self-serve from — skinned into two branded themes, both engineered to render correctly in device dark mode across Apple and Android. Owned end-to-end campaign delivery in Oracle Responsys, from brief and scoping through build, QA and weekly reporting.
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03 / RESULT1,000+ web pages and email designs shipped to WCAG 2.1 AA standard. Researched and pitched an interactive, CSS-only email navigation menu, evidencing $79K in annual donations from the existing menu and an unserved mobile audience. Ran internal showcase sessions introducing dark mode, countdown timers and kinetic email across marketing and creative teams.
- Challenge
- Reach supporters reliably across donor journeys built on disparate legacy systems, at high volume and on deadline.
- Approach
- Built a modular email design system — a central hub of production-ready modules and documentation any team member could self-serve from — skinned into two branded themes, both engineered to render correctly in device dark mode across Apple and Android. Owned end-to-end campaign delivery in Oracle Responsys, from brief and scoping through build, QA and weekly reporting.
- Outcome
- 1,000+ web pages and email designs shipped to WCAG 2.1 AA standard. Researched and pitched an interactive, CSS-only email navigation menu, evidencing $79K in annual donations from the existing menu and an unserved mobile audience. Ran internal showcase sessions introducing dark mode, countdown timers and kinetic email across marketing and creative teams.
Oracle Responsys · RPL · Design Systems · Dark Mode · WCAG 2.1 · A/B Testing · Campaign Delivery