Writing archive
Category: Email Development
Going dark: building dark-mode-ready email templates for a national charity
Dark mode arrived in email the way most platform changes do — not with a migration plan, but with supporters quietly seeing something we never designed. Apple introduced…
The $79K menu: making the business case for interactive email navigation
A national charity's email menu was quietly earning six figures a year — but a third of its audience couldn't see it. Here's how I found the gap,…