Field notes
Writing about systems that keep shipping.
Practical notes on WordPress, publishing, technical SEO, automation and the operational work between launch and long-term value.
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FIG. 01 / LATESTWhat website management looks like after launch
The practical work that keeps a website reliable, accessible, findable and useful once the launch team has moved on.
Read articleAutomating publishing without losing editorial control
Automation works best when the repetitive middle is fast, the important decisions remain visible and failures have somewhere safe to go.
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Understanding, Managing and Best Practices for P-Codes in Project Management
In project management, P0, P1, and P2 represent a numerical priority framework used to rank tasks, bugs, or product features based on their urgency…
How to Create Social Media Reports in GA4
Learn how to create social media reports in Google Analytics 4 (GA4) so you can clearly see how traffic from social networks is performing…
How to setup GA4 with Google Tag Manager (GTM) – Step by Step Tutorial
Learn how to set up Google Analytics 4 (GA4) using Google Tag Manager in this step-by-step tutorial. We’ll walk through the most important steps…
Going dark: building dark-mode-ready email templates for a national charity
Dark mode arrived in email the way most platform changes do — not with a migration plan, but with supporters quietly seeing something we…
The $79K menu: making the business case for interactive email navigation
A national charity's email menu was quietly earning six figures a year — but a third of its audience couldn't see it. Here's how…